BY THE NUMBERS…
200 Cashew and Almond Ice creams
2,500 Vegan burgers and Hot dogs
950 athletes from 133 gyms around the country
Athlete average age 30 years and 3 months
520 male athletes
430 female athletes
150 judges and crew
7 of London’s top gyms and studios hosting arenas
57 elite teams
105 everyday teams
30 corporate teams
1 unique apparel brand
8 DJs supplied by 1 global music brand
1,064,000 Social impressions
6 winning teams
ONE EPIC COMMUNITY
What a weekend it was… We’ve spent the last two weeks reflecting on everything from the unreal Friday Night Lights Corporate Charity Cup to the epic battle between the Everyday and Elite teams on the Saturday. This year’s Under Armour Turf Games Summer Festival was beyond our imagination and we can’t thank each and every one of you enough for taking part, supporting, volunteering and believing in the Turf Games concept. The competition has stepped up yet again and the literal blood, sweat and tears poured on to the turf by this year’s team’s was amazing to watch.
Our headline partner Under Armour with supporting partners Beats by Dr. Dre, BLK BOX and Hearst allowed us to deliver on our dreams for a stand out event. Special thanks also goes to our arena gyms and studios (KXU, Third Space, Gymbox, Evolve353, Core Collective, Farm Fitness and WIT) who brought the enthusiasm, workouts and judges to test and encourage each and every team. Huge thanks to our official equipment partner BLK BOX for helping find ways to test athletes with world class equipment.
Thank you to our awesome food and drink suppliers - The Green Grill, Fresh Fitness Food, Black Cab Coffee, Dappa, Bubble Brothers, Jubel, Tails and Actiph Water) and supporting brands - The Curators Jerky, Nocco, Barebells and Sport FX- for keeping everyone fuelled and hydrated through the days. Also The Recovery Room for providing free massages and creams to all attendees. And of course our bars – Jubel, Bubble Brothers and Tails Cocktails.
Also a big shoutout to FEEL GOOD LDN for providing running repairs to all athletes throughout the day.
Your support and coverage on social media has been next level and has allowed us to relive the workouts all over again. As always we welcome any feedback so please feel free to email us (firstname.lastname@example.org) with anything you’d like to say regarding the event or what you’d like to see moving forwards so that we can continually push the boundaries.
We truly believe ALL athletes that competed were winners but the official results table looked like this;)
1st – Team Nocco
1st – Peaky Blinders (back to back Winter and Summer Champions)
1st - Team BLK BOX
1st – Smells Like Team Spirit
1st - #TheDevilWearsLycra
1st – Cirque de Sore Legs
1st - Team FiiT
Next stop Los Angeles in September, followed by Sydney in November, then back to London for the Winter Festival in Feb 2020 where we’ll have even more on offer to challenge our TG teams. Stay tuned… big things are coming. See you on the TURF.
Please mention @turfgames in the text and tag the image :)